Good industrial design is at the core of any commercially successful product. At FSW we believe that industrial design is far more than product styling. It brings together engineering and marketing requirements creating a desirable product to fully meet a user's needs and communicate at an emotional level.

At FSW we work across a diverse range of different industries. This allows us to draw from successful experiences in one market and apply them in unique ways to another. We aim to define a visual brand language with every product we create, to clearly define a company's position in the market place. Often we establish long-term relationships with our clients, developing a brand language for implementation across a complete product range. Our designers are always up to date with trends in the market place, but this is for awareness, we like to lead rather than follow.