Services : Concept Generation

The conceptual stage provides the framework to explore the creative opportunities for where a project could lead. At FSW we are skilled at communicating our ideas to the customer.

Depending on the project requirement visualisations can be presented in either a hand sketched or photo rendered format.

All of our designers are focussed on innovation, but we, also, recognise the importance of generating product ideas that will conform practically to production and material parameters. Our methodology never results in 'over-the-wall' concepts, i.e. the presentation of ideas, which could never realistically be executed once the product enters the development stage of a project.